eCommerce Marketing Statistics You Should Know in 2025.

The eCommerce landscape is evolving faster than ever. To stay competitive, brands must adapt to emerging trends and technologies. Here are the key statistics shaping eCommerce in 2025:

1. AI-Powered Personalization Drives Sales

   • 80% of consumers are more likely to purchase from brands offering personalized experiences (source: McKinsey).

   • AI-driven product recommendations account for 35% of Amazon’s revenue.

2. Mobile Commerce Continues to Dominate

   • Over 60% of online purchases are made via mobile devices.

   • Pages that load within 2 seconds have a 15% higher conversion rate.

3. Video Content Boosts Engagement

   • Product videos can increase conversions by up to 80%.

   • Shoppers who view video demos are 1.8x more likely to purchase.

4. Sustainability Sways Purchasing Decisions

   • 70% of consumers prefer buying from brands committed to environmental sustainability.

5. Social Commerce is on the Rise

   • 45% of shoppers use social media for product discovery.

   • Instagram and TikTok drive the highest social commerce conversions.

At Aspire Tek Studio, we help eCommerce brands leverage these trends through tailored web design, SEO, and marketing strategies. [Explore our eCommerce solutions] to future-proof your business.